Barbie and Mattel Corporation Term Paper Example | Topics and Well Written Essays - 500 words

Barbie and Mattel Corporation - Term Paper Example Creating a brand name serves as the best way to achieve this objective. This was the main story behind the success of Barbie in Mattel Corporation. Handler and Elliot modeled a success story by taking a different approach in that designing and modeling Barbie differently from other dolls in the market, which are susceptible to fashion and fickleness. Since customers are aware of an existing similar brand in the market, they are more likely to be more attached to a brand extension that provides better utility as compared to a new product (Arslan & Altuona, 2010). The success behind Barbie was that while other dolls were modeled on the prospect of being tender and dependent , Mattel developed a completely different approach of the same dolls by making Barbie to appear independent and having an elaborated adult figure that portrayed compete femininity that many girls of different ages were attracted to or tried to emulate. This was better enhanced by providing Barbie with different hair styles, mood expressions and different expressions of careers. Barbie according to these aspects became more than a doll in the lives of many young and middle age girls, in that Barbie had a different lovely expression to each age group. This was the story behind creating a brand name in dolls industry that made Barbie to become a lifestyle for many. Though Barbie was hardly a high tech product, it was through innovation that Mattel made the model to be a brand name in the market. The idea of innovativeness and extensions made the two to adopt a different approach that made the product a brand name in the market. An existing product can be created into a new product through brand extension that is much cheaper as compared to introducing a new product in the market (Arslan & Altuona, 2010). Largely brand extensions provide a better way to making brand recognition and image in venturing new markets (Aaker & Keller, 1990).  

Research of the Company Paper Example | Topics and Well Written Essays - 2000 words

Of the Company - Research Paper Example Finally, this paper gives solutions on the company should overcome its current challenges as discussed below. Problem General Motors Company is an international automobile carmaker, which operates globally. Additionally, this company started its operations more than one hundred years ago. Currently, the company is facing stiff competition from other automobile car dealers all over the world. Notably, workers in all levels of management have demonstrated over the poor terms and conditions of work. Finally, this has resulted to conflicts between the top management level and the employees. As a result the company is recording low sales in most countries of its operations thus low profits attained. As a consultant have met all the stakeholders and thorough feasibility study have been contacted. Additionally, the top management has given me directives and guidelines to come up with a permanent solution to this problem. Problem statement Having analyzed the problem the top management has g iven me a taskforce which will collaborate in order to develop a new system. Agreeably, the new system will come up with a permanent solution to overcome the above mentioned problem. Notably, the new system will work within some certain budget which must get approval from the top management level. ... Additionally, the teamwork is working within certain guidelines provided by the top management level. Agreeably, this guideline relates to financial limits, and the technology that should make the project viable. Notably, this project involves other stakeholders whose work is to analyze the direction of the project as well measuring and submitting reports to the top management level. Additionally, this taskforce will work together within these guidelines which they must not go beyond. Initially, the feasibility study will undergo thorough cross-examination, and the current situation examined. Furthermore, the taskforce will also examine the market research already contacted and come up with new marketing strategies in order to make more sales in most of the affected countries of its operation. Agreeably, this will come true if the company will manufacture modern type of cars, which are affordable, and fuel efficient (Bentley & Whitten, 2007). Precisely, this will reduce stiff competi tion the company is currently facing hence boosting sales. System objective Evidently, this project will come up with a new system, which is cost effective and favorable to employees to avoid conflicts and financial constraints. Additionally, it will come up with a modern technology, which will monitor its progress with time. Precisely, the new technology will be user friendly to employees and the company in general. Notably, the old system will seize to exist so that it can pave the way for the new system. Additionally, the existing staff in the information technology department will have to attend short courses on how to use this new system. Moreover, the project will show estimates of the budget, and the period it will take for its full implementation take